Beverage Labeling / Graphic Design Studio / OSU
This was the final project for Graphic Design Studio at OSU. The assignment was to recreate a physical label for a beverage of our choice. I chose Mike's Hard Lemonade because I enjoy their product and felt their design could use more personality due to how they advertise themselves as a beverage to have after a hard day. I wanted to change the attitude to "Party Hard" instead because it would fit the design I had in mind for the product more. After the labeling was finished, I made an Instagram ad for it to help it express the message in the right way. This includes upbeat music, bright visuals, and fun animations.