Beverage Labeling / Graphic Design Studio / OSU
This project was all about giving Mike's Hard Lemonade a fresh new look that amps up its fun and vibrant personality! While the current marketing promotes kicking back and relaxing after a long day, I decided to take it up a notch with a bold "Party Hard" theme that perfectly captures the lively spirit of this beverage.
For the redesign, I focused on the exciting flavors of lemonade, black cherry, strawberry, and peach. These flavors aren’t just delicious—they come in bright, eye-catching colors that pop when they're on the shelf together. My goal was to create a visual feast that not only grabs attention but also truly represents the energetic vibe of the brand. With this redesign, I aimed to make sure Mike's Hard Lemonade stands out like a rock star in a crowded market, promising everyone a fun time no matter the occasion!