Part 1: Logo Design
Display Logo (Font Used - Tequila Sunset)
Secondary Logo (Font Used - Tequila Sunset)
Part 2: Products
Merch Packaging (Open)
Merch Packaging (Closed)
LP Packaging (Open)
LP Packaging (Closed)
Mask
Tank Top
Hoodie
Pants
Soft Packaging (Pattern 1)
Soft Packaging (Pattern 2)
Soft Packaging (Pattern 3)
Soft Packaging (Pattern 4)
Part 3: Website Design Preview
Part 4: Music Video
Brand Identity / Graphic Design Studio / OSU
For my latest creative endeavor, I set out to completely transform the visual identity of Grey 59 Records, a label I admire for its eclectic sound and vibrant personality. As a fan of their music, it felt only natural to infuse my design style with their distinctive vibe.
Inspired by the high-energy aesthetic of their top artists, particularly $uicideboy$, I crafted a striking skull logo that encapsulates the raw, edgy spirit of the label. This logo became the cornerstone of my redesign, guiding the creation of a series of bold clothing pieces and captivating packaging that truly resonated with the brand's thematic essence.
But I didn't stop there. Understanding the importance of a digital presence, I revamped the website to become a more engaging hub for fans. With rich textures, dynamic video banners, and interactive elements, the site exudes the personality of Grey 59 Records while making important information easy to find.
To top it all off, I produced an immersive music video that showcases the logo in various media environments, serving as an introduction to the brand for new listeners. This experience has deepened my understanding of how a cohesive visual identity can amplify a brand’s voice across multiple platforms, reflecting its unique story and attracting a devoted audience.